New Live Brief

Gold Films LTD

Gold Films LTD would like Matt Sanders to design us a border for our forthcoming Feature Film Investors Pack.

Gold Films LTD is a London based production company that specializes in 3D technology for cinemas. Our pedigree has been established through providing bespoke 3D advertising solutions for high profile clients. We as a company work closely with both client and cinema to tailor the brief to both parties needs. Clients include Nestle, Rowntrees and Cineworld Cinemas.

Gold Films LTD is currently expanding its portfolio to include feature film production, and we are currently seeking funding for our first 3D feature film. Our potential investors have been sourced and are awaiting all information about the film and their potential financial gain. We want to provide them with a pack that is both informative and appealing to the eye.

We would like the border for every page to be relevant to the subject matter of the film. The film is a sci-fi action thriller about an eclipse so we feel that should be included in the design.

The Design – A4. Black background.

Top left hand corner of page: Moon with craters, pure white with a yellow glowing ring around it. (the moon covering the sun) Roughly about 4cm diameter.

Bottom of page: Backs of people floating, shoulder to shoulder across whole bottom of page. Limp, arms down by side. Men, women and children of all different shapes and sizes. Largest person should be about 3cm long. Feet 1.5cm from bottom of page. They should be grey in colour, quite spooky to look at. About 10-12 people in total.

All over page: Little yellow stars, so the page looks like a sky. Not too many, just enough to establish this.

We would require this by Wednesday 24^th February 2010.

Thanks,

Charlie Wilkins

Executive Producer

Gold Films LTD

She gave me some great feedback which really left me with something to go home with and to really have a think about.

The image below appears in my portfolio as it is here and Anna said although it is a strong illustration, it seems lost on its own and maybe work on a set of illustrations to go alongside it with continuity throughout.

The image above is something I am working on to go alongside the 1st image. I will probably do about five or six illustrations to complete the set.

I agree with the fact that the images need some support around them and thats why I am trying to respond to her feedback in a constructive way.

Freelance illustrator Anna Steinburg came in to give us a presentation on how to set up and work as professional freelance illustrator and also to have a look through our portfolio's to give advice and guidance as to what clients will be looking for.

I really enjoyed the presentation, it made freelance work seem attainable which was so refreshing in a world full of recession and pessimism.

Here is the final poster in print ready form. The clients loved it which I was very pleased with and hopefully I can get more work with them.

If I had more time I would have had another stab at the typography which in my opinion is not as strong as I could have made it. I suppose if the client is happy with it, it has answered the brief and the job is done. but I will always strive to better what I've done, which I guess I could do by producing more posters for them, in turn getting better as I sharpen my skills.

It has been sent to the printers. great!

Focusing on the craft side of stitch, I came up with this background as a starting point. I am pleased with it, I think it captures the main reason behind the club night so that definitely works as a background.

I sent these two roughs through to see what the girls at stitch thought of my preliminary ideas.

They really liked the style but were not so sure about the two characters. they wanted it to be more raw and maybe not as close up.

I had a meeting with them and we brainstormed a few ideas that could work and that they were happy with and I took it all on board ready to create the poster.

Stitch

Following on from the Christmas poster I produced for the club night Stitch, they have asked me to illustrate and design their residency poster!

This is a great opportunity for people to see my work as the club night is in Sixty Million Postcards which is an already well established club/bar in Bournemouth and could really help to get some publicity and interest in my work.

I was really pleased to be asked to do this again for them as it means the first poster was a success and building a strong relationship with a client can open other opportunities up (like this one) in the future.

Here is some contact i received to kick off the start of the designs. They left it very open ended for me which is great because they want me for my way of working so I can really get stuck in and enjoy producing it.

stitch!‏

From:	chantel beaven (chantel_beaven@hotmail.co.uk)
Sent:	03 February 2010 23:39:43
To:	mattysans018666@hotmail.com
	1 attachment Inspirati...jpg (4.1 MB)

Single sided A6 flyer and A3 poster would be AWESOME!

The poster text is.....

stitch! At 60 million postcards

Art & Crunkin'
Special guest DJ’s and Bands each month, bringing you the best in Hip-hop and Pop Punk Classics

Stalls and Crafty Workshops all night.

Every Third Wednesday of the month.


18:00 - 00:00

FREE ENTRY

19-21 Exeter Road

stitchnmix@hotmail.comwww.facebook.com/stitch.bournemouth
www.myspace.com/stitchnmix

you can put these how ever you like, we've done them so you separate them up!
if you want anymore images or any help just give me a shout!
Hope this is cool x

They also put this mood board together to help me with the vision they had for the poster.

PPRD presentations.

I recently had a presentation to prepare for the class which I felt went really well. I usually buckle under the pressure of having to stand up in front the class and talk about my work and this might be because I am unconfident about my ideas and things I create. This in turn puts me under more pressure as before I show my work to people I am already trying to justify why parts of it are 'wrong' or 'not quite there yet'!

This presentation however felt better. I was showing live briefs I have worked on for clients and I had things to say. I talked about discussions with clients or lack of discussions with clients and other topics within the briefs. I spoke clearly and informatively and was actually proud of myself afterwards!

Here are two parts of James Marriot's and my screen prints. The bottom image is just a preview of how we would like the final prints to come out and the top image is one of the layers we made for the screen printing process.

I was very pleased to be working with James Marriot on a screen print for the fundraiser as it gave us a chance to merge our two illustrative styles and to work alongside one another as practicing, professional illustrators. We designed an elaborate screen print where we needed four separate screens and were using six different colours. Everything was planned out to go ahead but due to problems in the print room, we were held back most of the day and when it came to getting each layer onto it's screen, it was too late in the day. From there we decided to call it a day on our print dream and to save that idea for our own time.

I still had the chance to have one screen exposed for the following day so I used this meerkat I had produced previously. I am really happy with this drawing and think it will look great as a screen print. I am really excited about experimenting with different colours when printing this image.

Today I started preparing my images for the fundraiser screen prints. The process starts with the solid black image being coated in sunflower oil to make the white areas of the paper become transparent. (This process can be cut out by printing the image onto transparencies but to keep costs down we use sunflower oil which is just as effective).

Paul Blow

Whilst looking for inspiration for more screen prints for the Animal Farm fundraiser I remembered an image by the illustrator Paul Blow that I really admired. Paul used to be a guest tutor on my foundation course and he has given me some advise that will stick with me forever about industry.

When I first looked at his work, I will be honest, I couldn't appreciate it properly. But after two years I look at his work and I really love it. This makes me feel happy with myself as it shows that I am growing as a designer.

His work has so many political references and all his work has strong meaning. Obviously this is needed in editorial illustrations and work like this is making me want to try harder to give my work some context.

For our course fundraiser a silent auction has been organised called Animal Farm. Everyone on the course including staff were encouraged to produce a series of screen prints or some one off illustrations based on the theme 'animals'.

This lemur was my first attempt at screen printing for the fundraiser and it came out really well! Its something that I am actually really happy with which is unusual for me!

I find it really hard to appreciate my own work. I am not really sure why this is, I suppose I just lack confidence in my own ideas which i really need to change in order to grow as a designer.

Live Brief

"Stitch! is the monthly ghetto art club, currently causing havoc at sixty million postcards every third Wednesday.

Treat your eyes n ears to an eclectic mix of music, stalls and give your paws a chance to get on with some craftin' madness!

Woolworth's makes a comeback, to rot your teeth with our very own nostalgic sweets to remind you of the days of scraping knees and climbing trees.

There will be a mixture of stalls to provide you with all your Sunday bests and cute surprises you never thought you’d find.

For the most exciting part to our night, will be the craftin' workshops...
The origami crew will be supplying you to the means to create some crazy critters and test you paper folding skills.
The in-house knitters will be getting knitty gritty, showing the first basic steps to hand knitting. See how fancy your needlework is as we will be teaching you the bare basics to stitch. We want you to get your stitch on, and see what mental pieces you can cook up.
Feeling frisky? Come impress us at the free table with your crazy crafts and make us some blingin' art.

We've got some exciting hidden surprises that are sure to make you crease. So come on down, have a drink and divulge your artistic skills for the world to see. It's free entry so what's the worry?"

I produced this poster to promote Stitch's christmas special.

I really enjoyed working on this as the clients kept in close contact to see if I was producing something to meet their requirements but they also left it reasonably open ended so the poster would stay in keeping with my style, as that is why they approached me about this design.