Live Brief

I had the opportunity to work with the company relays on a poster to promote an urban festival the were holding at a senior school. It tested me as a designer as an urban festival is something that I am not really interested in, so producing something that would appeal to that target audience was a challenge and this image is what I came up with last night! I have used quite basic vector imagery but I think it answers the brief effectively.

I have been deciding how I want to sell luncheon meat and how I am going to package it. I have been thinking I have decided that I want to produce luncheon meat in some sort of sandwich along side other remade lunchbox products to create a retro lunchbox. I have realized that luncheon meat will not sell if I try and rebrand it to reach more up market customers, It just will not happen. It needs a usp and almost a gimmick, as it is already produced as a novelty food, I want to keep it that way.

I want to make a neat and intricate folding box to act as the lunchbox for the rebranded items.

I have been researching nets and sifting through packaging blogs for inspiration and have found a design that i really like and may well redesign and taylor to suit my needs.